This was an illustration that was later painted as a mural for the new Subway location to promote the new flavors in its "Subway Series" campaign.

One of the requirements for the image was to show a "footlong," which is one of their 30cm baguettes, in a big, VERY BIG size, so I proposed a footlong that would span the three walls of the location.

The slogan for this new flavor series is "elevate your taste experience." Therefore I proposed a focal point at the top of the main entrance, and that's where all the elements in the image are directed to: the footlong, excited people, ingredients... I even took the characteristic arrow in the Subway logo and placed several of them in the background, also pointing toward this elevated point.

Special thanks to PICNIC for the management and for trusting in my work!.

YEAR: 2024

MEDIUM: INK AND DIGITAL, SPRAY CANS

CLIENT: SUBWAY