Illustrator
Series of illustrated beverage labels for different clients.
Illustrated label for “Kuxillo” mezcal under the concept of the prehispanic culture of Mexico, where “Ah- Puch”, God of the underworld from the Mayan mythology, is shown along with a knife made of stone. The vegetation is Agave, the plants where the mezcal is taken from.
Year: 2019
Medium: Ink and digital
Client: Kuxillo
San Luis Potosi, Mexico
Label designs for Morfo brew. The concept is based on anthropomorphous beings, and they have these variations so far: a pirate walrus for the west coast beer and a Tanuki (a Japanese racoon - dog hybrid) for the blonde beer.
Year: 2017
Medium: Ink and digital
Client: Morfo brew
Mexico
I was asked to make an illustrated label for "URGE" mezcal beverage. The concept was to develop the image having three basic elements in consideration which are: 1. The Kamikaze. 2. Mexican folklore. 3. Music. The skeleton is something very representative in the Mexican culture as well as the rooster, which I used instead of the plane itself simulating the Kamikaze. The "trajinera" was used instead of the warlike ship, as it is very characteristic in my Mexican culture as well. The "ghetto blaster" (radio recorder) which is carried by the skeleton simulates the music element in the composition.
Year: 2020
Medium: Ink and digital
Client: KMKZ
Mexico
Series of illustrated beer labels, under the concept of the “desert”, nature that can be found in the local site where the beer is produced. Morning, afternoon and night are represented for each flavour.
Year: 2013
Medium: Ink and digital
Client: La Última del Desierto Brew Company
San Luis Potosi, Mexico
Design prototype for the presentation of Victoria beer in a can. An illustrator was chosen for each State in the country to create an image where the distinctive elements of the State Fair are merged with elements that characterize that State.
Unfortunately, this beer can was never released due to inconveniences between the local Fair and the beer brand.
Year: 2017
Medium: Ink and digital
Client: Victoria Beer
San Luis Potosi, Mexico
Label illustration under the concept of “Kantiil”, a regional snake that can be found in the same Estate where the beer is produced.
Year: 2017
Medium: Ink and digital
Client: San José brew
San Luis Potosi, Mexico
Label design for Cervecería Del Valle brew. The concept is based on the first small villages in Mexicali, Mexico, when they didn't have any connection and communication channels with other villages. The first train track was built in 1907, connecting San Diego and Yuma. This small village was known for the settlement of many crows, whose seemed to "welcome" the train when it first arrived to this place.
Year: 2017
Medium: Ink and digital
Client: Del Valle Brew
Mexicali, Mexico